Track & trace · Freight brokerage
Catch the delay before the shipper does.
A desk can only call so many drivers a day, and the quiet loads are the ones that needed watching. The exception surfaces hours late.
The reality
Track and trace is a coverage problem.
A desk can only call so many drivers a day. The loads that go quiet are exactly the ones that needed watching, and the exception gets found hours late — after the appointment is blown.
Macropoint and FourKites tell you a truck stopped. They don't get the carrier on the line, pull a real ETA, and tell the shipper. That work still lands on a person, one load at a time.
How the operator runs track & trace
Active book · 142 loads
monitoring- Load 88231 — on pace
- Load 88407 — at receiver
- Load 88512 — stopped 2h, no movement
01Watch every active load
Pulls live positions from the TMS and tracking feed, compares against the appointment, and flags loads slipping behind.
Load 88512 · Exception
resolving- Carrier dispatch reached
- Cause — DOT inspection
- New ETA — 16:40, confirmed
02Work the exception
Calls or texts the carrier on the flagged load, confirms cause and a hard ETA, and logs the update against the load.
Load 88512 · Notify
sending- ETA revised in TMS
- Reason attached
- Shipper notified — proactive
03Update the shipper
Pushes the revised ETA and reason to the shipper through their channel and notes the load before they ask.
The outcome
−80% of check-call volume eliminated
Zero undetected delays across the active book.
- Exceptions surface in minutes, not hours
- Shippers hear it from you first, not the receiver
- The desk works the trucks that actually need it
Case study · USA
Resolving 70% of shipment exceptions without a human, and 28% lower operating cost.
- 65%
- reduction in exception-handling time
- 70%
- of exceptions resolved without a human
- 28%
- lower operating cost
Common questions
Track & trace
- What does the Track & trace operator do?
- Macropoint and FourKites tell you a truck stopped. They don't get the carrier on the line, pull a real ETA, and tell the shipper. That work still lands on a person, one load at a time.
- What impact does the Track & trace operator have?
- −80% of check-call volume eliminated. Zero undetected delays across the active book.
- How does the Track & trace operator work?
- Pulls live positions from the TMS and tracking feed, compares against the appointment, and flags loads slipping behind. Calls or texts the carrier on the flagged load, confirms cause and a hard ETA, and logs the update against the load. Pushes the revised ETA and reason to the shipper through their channel and notes the load before they ask.
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